DO
THINGS
The Home Depot
What Are You Working On?
The Problem
A new generation saw The Home Depot as intimidating and outdated. They wanted to do projects but didn’t know how to start.
Everyday Insight
Younger homeowners didn’t see themselves as doers. They feared failing publicly, making costly mistakes, and looking inexperienced.
The Big Idea
Shift DIY from “do it yourself” to “do it together”
Results
$10.5M in revenue, +572K incremental store visits, +2.3pt lift in site visits, +33% increase in awareness among millennials, +16% increase in viewing the brand as their first stop for home improvement, +39% YoY increase in social video completion.
