The Home Depot

The Problem
Performance is table stakes in flooring, and the category is crowded with copycat durability claims that no longer differentiate.

Everyday Insight
People don’t want to tiptoe around their floors or constantly protect them. They want floors that protect their life.

The Big Idea
Shift from competing on proof of toughness to dramatizing real life happening at full speed

Results
$10.5M in revenue, +572K incremental store visits, +2.3pt lift in site visits, +33% increase in awareness among millennials, +16% increase in viewing the brand as their first stop for home improvement, +39% YoY increase in social video completion.