DO
THINGS
The Home Depot
Kids Workshop + Roblox
The Problem
The traditional Kids Workshops needed to evolve to remain relevant to a new generation of children inspired by the virtual world.
Everyday Insight
Today’s kids are inspired differently. Their creativity is sparked in digital worlds like Roblox just as much as in the physical world
The Big Idea
Reach the next generation of DIYers where they are building, expressing, and creating: Roblox.
Results
+55% increase in in-store Kids Workshop attendance, 3 million projects completed, 10 million participants
