BlindSpots is BBDO Atlanta’s workflow for helping brands see what others miss with speed, depth, and a clear path to action. It combines award-winning creative strategy, cultural intelligence, business thinking, and access to proprietary marketing tools across our global network.
It’s more than advertising, traditional research, or consulting in the conventional sense. It’s the work that happens before the brief: finding the real problem, revealing the overlooked truth, and creating a springboard for action.
BlindSpots can help brands in 5 different areas:
- The hidden growth barrier
The reason growth has stalled may not be the reason everyone is debating. BlindSpots helps separate symptoms from causes. - The consumer tension
Customers may be telling you what they want, but behaving in ways that reveal something deeper. BlindSpots looks for the tension behind the behavior. - The category assumption
Every category has rules that eventually become invisible. BlindSpots identifies the conventions that may be limiting differentiation. - The perception gap
There is often a gap between how a brand wants to be seen and why people actually choose it, value it, ignore it, or leave it. BlindSpots helps align the real drivers of perception and demand. - The cultural signal
Some shifts appear at the edges of culture before they show up in customer dashboards. BlindSpots helps brands interpret the cultural and competitive signals that could shape future audience behavior.
“Our goal is not simply to find an insight. It’s to identify the truth that gives our brand partners a more useful problem to solve and more valuable opportunities to action.”
– Nigel Tribe, Chief Strategy Officer