Most marketing challenges are symptoms of deeper issues. BlindSpots helps identify what is really happening before brands invest in the wrong solution.
BlindSpots has a three-step workflow for investing in the right solutions:
- We surface the problem.
We examine the brand, audience, category, culture, and competition to uncover what is hiding in plain sight: an unasked question, overlooked signal, outdated assumption, or unnamed tension. - We sharpen the thinking.
We turn broad observations into a specific, actionable diagnosis, identifying the real problem, the opportunity it unlocks, and why it matters now. - We springboard insight into action.
We convert clarity into a practical direction: a positioning platform, growth strategy, innovation territory, audience opportunity, messaging direction, experience idea, or creative brief.
BlindSpots is built for moments when:
- Growth has stalled, but the reason is unclear.
- A product, service, or campaign isn’t landing.
- The category is changing faster than the strategy.
- Customer behavior is shifting, but the implication is unclear.
- The team has data but no shared diagnosis.
- New leadership needs a fast read on what matters.
- The brand needs a sharper brief before making a major investment.
“The best creative work doesn’t usually start with an answer. It starts with seeing the problem more clearly than anyone else.”
– Robin Fitzgerald, Chief Creative Officer
The kind of action clearer thinking can unlock:
- Changing the category narrative from “do it yourself” to “do it together”.
- Harnessing a cultural insight to create a bigger, more resonant launch.
- Meeting the next generation of DIYers where they create.
- Finding a more credible role in a culturally meaningful food conversation.
- Understanding an audience’s need for trusted peer-to-peer guidance over another automated information source.