The People
Peter Bunarek
Robin Fitzgerald
Barbara Davidson
Nigel Tribe
Tami Oliva
Emmet Breen
Kath Fidler
Peter Bunarek
President & CEO.
Peter’s career spans both client and agency side for brands like AT&T, Bayer, Ford, GM, and The Home Depot. Known for his marketing ingenuity, he believes in the power of creativity to deliver business impact. As CEO, he’s doubled the agency's size while winning multiple Lions and Effies.
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Peter Bunarek
President & CEO.
Peter’s career spans both client and agency side for brands like AT&T, Bayer, Ford, GM, and The Home Depot. Known for his marketing ingenuity, he believes in the power of creativity to deliver business impact. As CEO, he’s doubled the agency's size while winning multiple Lions and Effies.
Robin Fitzgerald
Chief Creative Officer, Chairperson.
Robin joined the agency in 2016, helping grow our creative reputation along with our trophy case. From Cannes Gold to Global Best of the Best Effies, her commitment to breakthrough creative that works is felt across all of our brands, and a proud part of BBDO’s Network of the Decade win at Cannes.
Barbara Davidson
Chief Financial Officer.
Barbara joined BBDO Atlanta in 2023, bringing leadership in finance, systems, and strategic planning. As CFO, she applies cross-industry insight to support internal teams and client success, driving collaboration, financial clarity, and business growth.
Nigel Tribe
EVP, Chief Strategy Officer
With global experience across four countries, Tribe leads a team of planners and data scientists at BBDO, helping connect brands with people and culture. With experience across multiple categories, his work has led to multiple awards in creativity and effectiveness.
Tami Oliva
EVP, Managing Director.
Tami is a dynamic leader who infuses organizations with fresh energy, creative solutions and a commitment to excellence. She excels at developing clear roadmaps that inspire and incite action across teams, turning ambitious goals into breakthrough growth.
Emmet Breen
EVP, Managing Director.
A BBDO veteran with 23 years in the network, Emmet has worked in London, New York, and Atlanta. He has deep experience across many industries, especially B2B, and helps clients evolve their go-to-market strategies using data and technology.
Kath Fidler
VP, Head of People.
Kath (SHRM, CP) has over 15 years of experience in people-focused roles, with a background in IT, psychotherapy, fine arts, and HR. She’s spent the past decade in mental health, digital marketing, advertising, and animation, building empathy and connection with diverse teams.