Mars CMO Bruce McColl Unveils Global Twix Campaign (and accepts advertiser of the year award) at Cannes

Mars’ CMO Bruce McColl unveiled a new global campaign for Twix the day before he accepts the Advertiser of the Year trophy at Cannes. He said the BBDO-created Twix spots will break first in Germany and then in the U.S. in mid-July and run in 50 countries.

Click to Read More

BBDO Creatives Dissect Breakthrough Spots – Execs from New York, London and Mumbai highlight three examples

A panel of three BBDO creative executives Wednesday at Cannes were tasked with presenting one ad that represented what they considered breakthrough craft. Check out the work - for PS3, the Mumbai Mirror and Canal+ ...

Click to Read More

Bill Clinton Urges Ad Industry to Lead Global Change Through Creativity

In a speech at Cannes on Thurday, Bill Clinton implored the advertising industry to use its formidable powers of communication and persuasion to get the world to understand, and thus help solve, its most pressing problems ...

Click to Read More

Google’s “Hilltop Reimagined for Coca-Cola” wins Mobile Grand Prix

A mobile-display ad from search giant Google won the first Mobile Grand Prix at the Cannes Lions ad festival. They won for the “Hilltop Reimagined” mobile display ad (part of the company’s Project Re-Brief effort) for Coca Cola.

Click to Read More

Two Outdoor Grand Prix winners: Coke Hands and Mercedes-Benz's Invisible Drive

'Coke Hands' is a simple graphic poster with a play on Coca-Cola’s iconic white ribbon on a red background. For 'The Invisible Drive,' the agency covered a zero-emission F-cell car with LED lights, which created the illusion that the car was invisible.

Click to Read More

Axe’s ‘Excite’ campaign wins Creative Effectiveness Grand Prix

The second-ever Creative Effectiveness Grand Prix awarded at Cannes went to Unilever for its Axe “Excite” campaign by BBH, London. Unlike the other categories at Cannes, only entries that were either shortlisted or Lion winners at Cannes in 2011 are eligible to enter Creative Effectiveness.

Click to Read More