Five years ago, the industry had no way to measure the impact of people talking about a brand or creative work, said Amy Avery, senior vice president and director of data and analytics at BBDO Atlanta
Take a class first, says BBDO.
How ubiquitous are those AT&T commercials with the inquisitive guy talking earnestly with the cute, lippy children?
The big idea is obvious, and irresistibly compelling. The humour underscoring the idea makes sure of that.
AT&T's “It’s Not Complicated” TV ads have been some of the most talked-about commercials of the past year. Featuring spunky, endearing kids, they’re cute, largely unscripted and a little irreverent. CMO David Christopher came in recently to talk about the ads, from BBDO Atlanta, the wireless provider’s current moves, and next steps for the business.
The popular campaign for AT&T featuring commercials with interviews of cute schoolchildren in the style of “Kids Say the Darnedest Things” is being expanded to help children, of whatever age, celebrate Mother’s Day on Sunday.
You know you have strong product benefits when they can be boiled down to simple value propositions even kids can appreciate. Children, and simplicity, are at the core of BBDO's classic-in-the-making "It's not complicated" campaign for AT&T—touting the size and speed of the carrier's network and other benefits. Prompted, and in many ways wrangled, by actor and comedian Beck Bennett, children answer the simplest of (unbranded) questions in a dozen ads and counting.
To take advantage of its sponsorship of the 2013 National Collegiate Athletic Association men’s basketball tournament, AT&T and its advertising agency, BBDO Atlanta, are creating commercials with basketball themes that are inspired by the series of well-received commercials for AT&T, also by BBDO Atlanta, that carry the theme “It’s not complicated.”
No company got in the game like AT&T, which, as part of a much larger sponsorship deal with the NCAA and Turner Broadcasting, continuously bought ads for tweets going out from @MarchMadness, NCAA's handle for the tourney.
We've answered the question about whether the zany kids from BBDO Atlanta's AT&T's "It's Not Complicated" campaign were the real thing. For the most part, they were, but achieving the humor wasn't simply about fertilizing and capturing the craziness. The magic continued in the editing room, where Lost Planet editors Charlie Johnston and Paul Snyder worked to find the moments that preserved the magic on set. Creativity talked to them about the distinct challenges of cutting the highly-improvisational campaign, as well as the insight they gleaned about how the campaign has evolved over the course of multiple rounds of spots.
In today’s Google+ Hangout, I’ve invited two experts on the topic — Pam Dixon of the World Privacy Forum and Laura Davis-Taylor of the advertising firm BBDO — to talk about how stores are using these technologies to improve store operations and, at the same time, how consumers can protect their privacy from prying eyes.
BBDO Atlanta has been selected by Carter’s, Inc. to be their new creative agency partner. Carter’s is the leading provider of apparel and related products for babies and young children.
On May 18, BBDO co-hosted another successful Executive Marketing Pow-Wow – an annual networking event put on each year by Omnicom agencies in the Atlanta area. This year, we welcomed a new sponsor to the event, the Robinson College of Business at Georgia State University, expanding the network of relationships among marketers, agencies, and educators.
In the business world of digital, it’s been quite a crazy week. Facebook buys Instagram for 1 Billion & Google even announced a stock split for June. This week’s Top Stories in Digital takes a look at all of latest tech acquisitions, partnerships & stock splits & what that means for us.
Technology and smarter devices play an increasingly important role in prompting people to create & consume visual content. In this week’s Top Stories in Digital, let’s take a deeper look at how mobile & visual platforms enable our inner artist.
This week’s Top Stories in Digital covers what we think you should know about this year’s SXSW conference in Austin, cool things brands are doing around March Madness, and a summary of what you may have missed with Apple’s latest announcement.
bbdoatl: Second straight year that @bbdoatl and the Georgia Lottery have won the prestigious EMMY Award! http://t.co/Axebq83eYl
BBDOWorldwide: RT @Ad_Recruiter Vote to see this LIONS LIVE telecast BBDO: Hemingway, Dickens and Michelangelo: The Best Agency Ever?@Cannes_Lions vote now
BBDOWorldwide: RT @Campaignmag Look for story on implications for advertising RT @AMV_BBDO Cilla Snowball's recommendations on women http://t.co/LdPhAdltLa
BBDOWorldwide: RT @AMV_BBDO Women’s Business Council including our own Cilla Snowball makes recommendations on women in work http://t.co/LdPhAdltLa
BBDOWorldwide: Just released: report from UK Women’s Business Council re boosting women’s role in economic growth; #WBClaunch; http://t.co/PV4SAD2AQK
BBDOWorldwide: Now available AAF Digital Resource Guide: http://t.co/4tCE7Po0yZ; w/ commentary from @bbdony @himmelsblog "The rise of the connected screen"
BBDOWorldwide: RT @LBBOnline @AMV_BBDO launches @AvivaUK Drive Mobile App with spot directed by @HSIProd’s Declan Lowney. http://t.co/58uSras4kY
BBDOWorldwide: Which #CannesLions seminars would you like streamed live this year? http://t.co/LCHPa6qMoR (BBDO is Monday; Proximity is Tuesday) Vote!
BBDOWorldwide: RT @troyruhanen Average length of the ten most viral ads for 2013 equals one minute fifty two seconds. we all love a good story
BBDOWorldwide: RT @campaignbrief @ClemengerBBDO scoops prized global Tourism Australia account - http://t.co/dI7Z8aW6rD
BBDOWorldwide: RT @MarketingWeek MW Engage Awards agency of the year is AMV BBDO
By James PartonThe Internet economy currently accounts for around 8.3 percent of British...
By Kif LefswingIf you want to track your fitness with Nike software, you’re probably going to have...
By Matthew IngramThere’s been a wave of online news outlets trying different versions of a...
By Nick SummersWhile I was studying photography in college, Flickr was the best place to...
LOCAL DIRECTOR INSPIRES WITH AN ODE TO BOSTON MARATHON RUNNERSIn the lead up to this year’s Boston Marathon, local film director, JJ Miller, took it upon himself to inspire his fellow Bostonians. With the message #WeWillRun, his online short film depicts runners determinedly training for this year’s marathon. The description of the video reads: “On April 21, 2014 the world’s focus will return to this great city to watch the 118th Boston Marathon. As usual, runners will take their places at the 26.2-mile mark, while friends, family, and the people of this iconic city line the streets to cheer them on. The memory of last year’s heinous and senseless act will not shy runners or spectators from celebrating this annual sporting event that welcomes participants from all over the world. Yet, we will all stand in remembrance of the beautiful people who lost their lives and those who were gravely injured in the tragedy. In pain we found love. We grieved together and chose friendship over hate. We honor the brave men and women who tirelessly worked in the days after the bombings. This short video is dedicated to the great city of Boston and its people, and especially to the victims Martin Richard, Krystle Campbell and Lingzi Lu, as well as to MIT Police Officer Sean Collier who died in the line of duty. They messed with the wrong city. We choose to be Boston Strong and WE WILL RUN.” —JJ MILLER
THIS WEEK IN THE DIGITAL LAB: PIQORAPiqora describes itself as “the complete marketing suite for the visual web.” This week in the Digital Lab, Jon Shea, Director of Operations at Piqora, demonstrated how brands can use this platform to excel, particularly on visual social media platforms like Pinterest.
Monster, the worldwide leader in successfully connecting people to job opportunities, recently...