Five years ago, the industry had no way to measure the impact of people talking about a brand or creative work, said Amy Avery, senior vice president and director of data and analytics at BBDO Atlanta
Take a class first, says BBDO.
How ubiquitous are those AT&T commercials with the inquisitive guy talking earnestly with the cute, lippy children?
The big idea is obvious, and irresistibly compelling. The humour underscoring the idea makes sure of that.
AT&T's “It’s Not Complicated” TV ads have been some of the most talked-about commercials of the past year. Featuring spunky, endearing kids, they’re cute, largely unscripted and a little irreverent. CMO David Christopher came in recently to talk about the ads, from BBDO Atlanta, the wireless provider’s current moves, and next steps for the business.
The popular campaign for AT&T featuring commercials with interviews of cute schoolchildren in the style of “Kids Say the Darnedest Things” is being expanded to help children, of whatever age, celebrate Mother’s Day on Sunday.
You know you have strong product benefits when they can be boiled down to simple value propositions even kids can appreciate. Children, and simplicity, are at the core of BBDO's classic-in-the-making "It's not complicated" campaign for AT&T—touting the size and speed of the carrier's network and other benefits. Prompted, and in many ways wrangled, by actor and comedian Beck Bennett, children answer the simplest of (unbranded) questions in a dozen ads and counting.
To take advantage of its sponsorship of the 2013 National Collegiate Athletic Association men’s basketball tournament, AT&T and its advertising agency, BBDO Atlanta, are creating commercials with basketball themes that are inspired by the series of well-received commercials for AT&T, also by BBDO Atlanta, that carry the theme “It’s not complicated.”
No company got in the game like AT&T, which, as part of a much larger sponsorship deal with the NCAA and Turner Broadcasting, continuously bought ads for tweets going out from @MarchMadness, NCAA's handle for the tourney.
We've answered the question about whether the zany kids from BBDO Atlanta's AT&T's "It's Not Complicated" campaign were the real thing. For the most part, they were, but achieving the humor wasn't simply about fertilizing and capturing the craziness. The magic continued in the editing room, where Lost Planet editors Charlie Johnston and Paul Snyder worked to find the moments that preserved the magic on set. Creativity talked to them about the distinct challenges of cutting the highly-improvisational campaign, as well as the insight they gleaned about how the campaign has evolved over the course of multiple rounds of spots.
In today’s Google+ Hangout, I’ve invited two experts on the topic — Pam Dixon of the World Privacy Forum and Laura Davis-Taylor of the advertising firm BBDO — to talk about how stores are using these technologies to improve store operations and, at the same time, how consumers can protect their privacy from prying eyes.
BBDO Atlanta has been selected by Carter’s, Inc. to be their new creative agency partner. Carter’s is the leading provider of apparel and related products for babies and young children.
On May 18, BBDO co-hosted another successful Executive Marketing Pow-Wow – an annual networking event put on each year by Omnicom agencies in the Atlanta area. This year, we welcomed a new sponsor to the event, the Robinson College of Business at Georgia State University, expanding the network of relationships among marketers, agencies, and educators.
In the business world of digital, it’s been quite a crazy week. Facebook buys Instagram for 1 Billion & Google even announced a stock split for June. This week’s Top Stories in Digital takes a look at all of latest tech acquisitions, partnerships & stock splits & what that means for us.
Technology and smarter devices play an increasingly important role in prompting people to create & consume visual content. In this week’s Top Stories in Digital, let’s take a deeper look at how mobile & visual platforms enable our inner artist.
This week’s Top Stories in Digital covers what we think you should know about this year’s SXSW conference in Austin, cool things brands are doing around March Madness, and a summary of what you may have missed with Apple’s latest announcement.
bbdoatl: Second straight year that @bbdoatl and the Georgia Lottery have won the prestigious EMMY Award! http://t.co/Axebq83eYl
BBDOWorldwide: RT @Ad_Recruiter Vote to see this LIONS LIVE telecast BBDO: Hemingway, Dickens and Michelangelo: The Best Agency Ever?@Cannes_Lions vote now
BBDOWorldwide: RT @Campaignmag Look for story on implications for advertising RT @AMV_BBDO Cilla Snowball's recommendations on women http://t.co/LdPhAdltLa
BBDOWorldwide: RT @AMV_BBDO Women’s Business Council including our own Cilla Snowball makes recommendations on women in work http://t.co/LdPhAdltLa
BBDOWorldwide: Just released: report from UK Women’s Business Council re boosting women’s role in economic growth; #WBClaunch; http://t.co/PV4SAD2AQK
BBDOWorldwide: Now available AAF Digital Resource Guide: http://t.co/4tCE7Po0yZ; w/ commentary from @bbdony @himmelsblog "The rise of the connected screen"
BBDOWorldwide: RT @LBBOnline @AMV_BBDO launches @AvivaUK Drive Mobile App with spot directed by @HSIProd’s Declan Lowney. http://t.co/58uSras4kY
BBDOWorldwide: Which #CannesLions seminars would you like streamed live this year? http://t.co/LCHPa6qMoR (BBDO is Monday; Proximity is Tuesday) Vote!
BBDOWorldwide: RT @troyruhanen Average length of the ten most viral ads for 2013 equals one minute fifty two seconds. we all love a good story
BBDOWorldwide: RT @campaignbrief @ClemengerBBDO scoops prized global Tourism Australia account - http://t.co/dI7Z8aW6rD
BBDOWorldwide: RT @MarketingWeek MW Engage Awards agency of the year is AMV BBDO
LOWE’S AND BBDO NEW YORK TAKE FIX-IN-SIX TO NEW HEIGHTSOver the past year, Fix-in-Six has been a hugely successful campaign for Lowe’s. They effectively cracked the code to advertising on an emerging platform in a way that was equally rewarding to consumers and followers. But this fall, Lowe’s wanted to take Fix-in-Six to even greater heights, so they teamed with BBDO New York to add a twist to the already successful campaign.To scale the campaign beyond the reach of Vine and the paid social promotion on Facebook and Twitter, Lowe’s and BBDO New York decided to leverage Lowe’s relationship with DIY bloggers to source new tips for upcoming vines. The bloggers helped bring these to life at a shoot in New York City, where they would document the process on their own social channels. Upon completion, the posts were published on both Lowe’s and the social bloggers’ sites, and three additional posts were published on Buzzfeed.To see more of the Vines, visit Vine.Co/Lowes
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CAMPBELL’S AND BBDO NEW YORK CELEBRATE HALLOWEENThis Halloween, Campbell’s and BBDO New York partnered to create Campbell’s Can Costumes, a unique idea that allows parents and children to turn their favorite soups into something spooky. Parents can print and cut out illustrated labels to turn Chicken Noodle into Mummy Bandages, Tomato into Mad Scientist Potion and more.The Can Costumes site offers 8 label options plus related Halloween crafts and activities parents can do with their kids. It’s an idea that taps into a parent’s desire to be involved in activities with their children and the current interest in all things craft related.
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