Take a class first, says BBDO.
How ubiquitous are those AT&T commercials with the inquisitive guy talking earnestly with the cute, lippy children?
The big idea is obvious, and irresistibly compelling. The humour underscoring the idea makes sure of that.
AT&T's “It’s Not Complicated” TV ads have been some of the most talked-about commercials of the past year. Featuring spunky, endearing kids, they’re cute, largely unscripted and a little irreverent. CMO David Christopher came in recently to talk about the ads, from BBDO Atlanta, the wireless provider’s current moves, and next steps for the business.
The popular campaign for AT&T featuring commercials with interviews of cute schoolchildren in the style of “Kids Say the Darnedest Things” is being expanded to help children, of whatever age, celebrate Mother’s Day on Sunday.
You know you have strong product benefits when they can be boiled down to simple value propositions even kids can appreciate. Children, and simplicity, are at the core of BBDO's classic-in-the-making "It's not complicated" campaign for AT&T—touting the size and speed of the carrier's network and other benefits. Prompted, and in many ways wrangled, by actor and comedian Beck Bennett, children answer the simplest of (unbranded) questions in a dozen ads and counting.
To take advantage of its sponsorship of the 2013 National Collegiate Athletic Association men’s basketball tournament, AT&T and its advertising agency, BBDO Atlanta, are creating commercials with basketball themes that are inspired by the series of well-received commercials for AT&T, also by BBDO Atlanta, that carry the theme “It’s not complicated.”
No company got in the game like AT&T, which, as part of a much larger sponsorship deal with the NCAA and Turner Broadcasting, continuously bought ads for tweets going out from @MarchMadness, NCAA's handle for the tourney.
In November, AT&T launched "It's Not Complicated," a series of spots featuring a straight man and a kooky group of kids who together tout the advantages of the mobile provider's network to hilarious, surprisingly human effect. The campaign has achieved that rare feat of becoming a pop-culture phenomenon, drawing praise not just from the industry but from that buddy sitting next to you at the bar. The spots were created by BBDO Atlanta, and directed by Caviar's Jorma Taccone, best known as one-third of The Lonely Island comedy trio.
We've answered the question about whether the zany kids from BBDO Atlanta's AT&T's "It's Not Complicated" campaign were the real thing. For the most part, they were, but achieving the humor wasn't simply about fertilizing and capturing the craziness. The magic continued in the editing room, where Lost Planet editors Charlie Johnston and Paul Snyder worked to find the moments that preserved the magic on set. Creativity talked to them about the distinct challenges of cutting the highly-improvisational campaign, as well as the insight they gleaned about how the campaign has evolved over the course of multiple rounds of spots.
In today’s Google+ Hangout, I’ve invited two experts on the topic — Pam Dixon of the World Privacy Forum and Laura Davis-Taylor of the advertising firm BBDO — to talk about how stores are using these technologies to improve store operations and, at the same time, how consumers can protect their privacy from prying eyes.
BBDO Atlanta has been selected by Carter’s, Inc. to be their new creative agency partner. Carter’s is the leading provider of apparel and related products for babies and young children.
On May 18, BBDO co-hosted another successful Executive Marketing Pow-Wow – an annual networking event put on each year by Omnicom agencies in the Atlanta area. This year, we welcomed a new sponsor to the event, the Robinson College of Business at Georgia State University, expanding the network of relationships among marketers, agencies, and educators.
In the business world of digital, it’s been quite a crazy week. Facebook buys Instagram for 1 Billion & Google even announced a stock split for June. This week’s Top Stories in Digital takes a look at all of latest tech acquisitions, partnerships & stock splits & what that means for us.
Technology and smarter devices play an increasingly important role in prompting people to create & consume visual content. In this week’s Top Stories in Digital, let’s take a deeper look at how mobile & visual platforms enable our inner artist.
This week’s Top Stories in Digital covers what we think you should know about this year’s SXSW conference in Austin, cool things brands are doing around March Madness, and a summary of what you may have missed with Apple’s latest announcement.
bbdoatl: Second straight year that @bbdoatl and the Georgia Lottery have won the prestigious EMMY Award! http://t.co/Axebq83eYl
BBDOWorldwide: RT @Ad_Recruiter Vote to see this LIONS LIVE telecast BBDO: Hemingway, Dickens and Michelangelo: The Best Agency Ever?@Cannes_Lions vote now
BBDOWorldwide: RT @Campaignmag Look for story on implications for advertising RT @AMV_BBDO Cilla Snowball's recommendations on women http://t.co/LdPhAdltLa
BBDOWorldwide: RT @AMV_BBDO Women’s Business Council including our own Cilla Snowball makes recommendations on women in work http://t.co/LdPhAdltLa
BBDOWorldwide: Just released: report from UK Women’s Business Council re boosting women’s role in economic growth; #WBClaunch; http://t.co/PV4SAD2AQK
BBDOWorldwide: Now available AAF Digital Resource Guide: http://t.co/4tCE7Po0yZ; w/ commentary from @bbdony @himmelsblog "The rise of the connected screen"
BBDOWorldwide: RT @LBBOnline @AMV_BBDO launches @AvivaUK Drive Mobile App with spot directed by @HSIProd’s Declan Lowney. http://t.co/58uSras4kY
BBDOWorldwide: Which #CannesLions seminars would you like streamed live this year? http://t.co/LCHPa6qMoR (BBDO is Monday; Proximity is Tuesday) Vote!
BBDOWorldwide: RT @troyruhanen Average length of the ten most viral ads for 2013 equals one minute fifty two seconds. we all love a good story
BBDOWorldwide: RT @campaignbrief @ClemengerBBDO scoops prized global Tourism Australia account - http://t.co/dI7Z8aW6rD
BBDOWorldwide: RT @MarketingWeek MW Engage Awards agency of the year is AMV BBDO
When discussing brand engagement on Facebook, it’s hard to avoid People Talking About This (PTAT). Launched in 2011, PTAT was a softer, more anecdotal metric that convinced brands to think about the conversations users were having about their brands, rather than just rote click-through rates. Brands have clung to PTAT as a bellwether for reputation on [...]
The sub-$1,000 3D printer is so hip right now; everyone’s making them. But Solidoodle founder Sam Cervantes was making them in 2011, probably back before you even knew what a 3D printer was. Cervantes welcomed me into Solidoodle’s Brooklyn-based factory on a recent trip to New York, where the company still churns out sub-$1,000 printers today. Just ahead [...]
There’s an old adage that says a picture is worth a thousand words. In today’s society, everyone is a storyteller, but not just about their lives, but about the brands and products they encounter and use in their daily lives. This is spurred on by the evolution of word-of-mouth — no longer is an experience [...]
Leap Motion, the smart 3D gesture control hardware and software company, has said that the first tablets or smartphones to use its touchless technology could arrive as early as Q3 next year. Company CEO Michael Buckwald told TNW at a briefing in London today that the technical and hardware challenges of putting its system into [...]
When will mobile become ordinary? I’d argue that it’s already happening, based on new numbers from Flurry, the mobile analytics provider, that reveal how people used smartphones and tablets over last week’s Thanksgiving holiday. Flurry CEO Simon Khalaf and I will be discussing this trend and others on Wednesday, December 11, at ReadWriteMix, our evening interview series [...]
Is Ford a tech company? It’s easier to tie Ford’s great age of innovation to the era of the industrial revolution than the internet revolution. But Ford Executive Chairman Bill Ford wants to convince both car buyers and the tech industry that one of the most iconic companies in American history is just getting started. [...]
ReadWrite Shop is an occasional series about the intersection of technology and commerce. It’s Black Friday, and the Cambridgeside Galleria is, as expected, a madhouse. I don’t know why I decided coming here was a good idea. The crowd around tablets at Best Buy is three rows deep. People seem to be looking at a Kindle Fire HD, [...]