AT&T's “It’s Not Complicated” TV ads have been some of the most talked-about commercials of the past year. Featuring spunky, endearing kids, they’re cute, largely unscripted and a little irreverent. CMO David Christopher came in recently to talk about the ads, from BBDO Atlanta, the wireless provider’s current moves, and next steps for the business.
The popular campaign for AT&T featuring commercials with interviews of cute schoolchildren in the style of “Kids Say the Darnedest Things” is being expanded to help children, of whatever age, celebrate Mother’s Day on Sunday.
You know you have strong product benefits when they can be boiled down to simple value propositions even kids can appreciate. Children, and simplicity, are at the core of BBDO's classic-in-the-making "It's not complicated" campaign for AT&T—touting the size and speed of the carrier's network and other benefits. Prompted, and in many ways wrangled, by actor and comedian Beck Bennett, children answer the simplest of (unbranded) questions in a dozen ads and counting.
To take advantage of its sponsorship of the 2013 National Collegiate Athletic Association men’s basketball tournament, AT&T and its advertising agency, BBDO Atlanta, are creating commercials with basketball themes that are inspired by the series of well-received commercials for AT&T, also by BBDO Atlanta, that carry the theme “It’s not complicated.”
No company got in the game like AT&T, which, as part of a much larger sponsorship deal with the NCAA and Turner Broadcasting, continuously bought ads for tweets going out from @MarchMadness, NCAA's handle for the tourney.
In November, AT&T launched "It's Not Complicated," a series of spots featuring a straight man and a kooky group of kids who together tout the advantages of the mobile provider's network to hilarious, surprisingly human effect. The campaign has achieved that rare feat of becoming a pop-culture phenomenon, drawing praise not just from the industry but from that buddy sitting next to you at the bar. The spots were created by BBDO Atlanta, and directed by Caviar's Jorma Taccone, best known as one-third of The Lonely Island comedy trio.
We've answered the question about whether the zany kids from BBDO Atlanta's AT&T's "It's Not Complicated" campaign were the real thing. For the most part, they were, but achieving the humor wasn't simply about fertilizing and capturing the craziness. The magic continued in the editing room, where Lost Planet editors Charlie Johnston and Paul Snyder worked to find the moments that preserved the magic on set. Creativity talked to them about the distinct challenges of cutting the highly-improvisational campaign, as well as the insight they gleaned about how the campaign has evolved over the course of multiple rounds of spots.
In today’s Google+ Hangout, I’ve invited two experts on the topic — Pam Dixon of the World Privacy Forum and Laura Davis-Taylor of the advertising firm BBDO — to talk about how stores are using these technologies to improve store operations and, at the same time, how consumers can protect their privacy from prying eyes.
BBDO Atlanta has been selected by Carter’s, Inc. to be their new creative agency partner. Carter’s is the leading provider of apparel and related products for babies and young children.
On May 18, BBDO co-hosted another successful Executive Marketing Pow-Wow – an annual networking event put on each year by Omnicom agencies in the Atlanta area. This year, we welcomed a new sponsor to the event, the Robinson College of Business at Georgia State University, expanding the network of relationships among marketers, agencies, and educators.
In the business world of digital, it’s been quite a crazy week. Facebook buys Instagram for 1 Billion & Google even announced a stock split for June. This week’s Top Stories in Digital takes a look at all of latest tech acquisitions, partnerships & stock splits & what that means for us.
Technology and smarter devices play an increasingly important role in prompting people to create & consume visual content. In this week’s Top Stories in Digital, let’s take a deeper look at how mobile & visual platforms enable our inner artist.
This week’s Top Stories in Digital covers what we think you should know about this year’s SXSW conference in Austin, cool things brands are doing around March Madness, and a summary of what you may have missed with Apple’s latest announcement.
bbdoatl: Second straight year that @bbdoatl and the Georgia Lottery have won the prestigious EMMY Award! http://t.co/Axebq83eYl
BBDOWorldwide: RT @Ad_Recruiter Vote to see this LIONS LIVE telecast BBDO: Hemingway, Dickens and Michelangelo: The Best Agency Ever?@Cannes_Lions vote now
BBDOWorldwide: RT @Campaignmag Look for story on implications for advertising RT @AMV_BBDO Cilla Snowball's recommendations on women http://t.co/LdPhAdltLa
BBDOWorldwide: RT @AMV_BBDO Women’s Business Council including our own Cilla Snowball makes recommendations on women in work http://t.co/LdPhAdltLa
BBDOWorldwide: Just released: report from UK Women’s Business Council re boosting women’s role in economic growth; #WBClaunch; http://t.co/PV4SAD2AQK
BBDOWorldwide: Now available AAF Digital Resource Guide: http://t.co/4tCE7Po0yZ; w/ commentary from @bbdony @himmelsblog "The rise of the connected screen"
BBDOWorldwide: RT @LBBOnline @AMV_BBDO launches @AvivaUK Drive Mobile App with spot directed by @HSIProd’s Declan Lowney. http://t.co/58uSras4kY
BBDOWorldwide: Which #CannesLions seminars would you like streamed live this year? http://t.co/LCHPa6qMoR (BBDO is Monday; Proximity is Tuesday) Vote!
BBDOWorldwide: RT @troyruhanen Average length of the ten most viral ads for 2013 equals one minute fifty two seconds. we all love a good story
BBDOWorldwide: RT @campaignbrief @ClemengerBBDO scoops prized global Tourism Australia account - http://t.co/dI7Z8aW6rD
BBDOWorldwide: RT @MarketingWeek MW Engage Awards agency of the year is AMV BBDO
No one can accuse Google of not thinking big. Project Loon, Google’s audacious “moonshot” vision to bring mobile Internet connectivity to the billions without – via balloons – is one of the company’s biggest ideas ever. It’s madness, but it just might work. Considering the uniqueness of the idea, its use of old technology, and the potential [...]
Facebook is widely expected to announce Thursday a video feature for Instagram, the photo-sharing service it bought for $1 billion last year. Some are speculating that this is a competitive response to Vine, Twitter’s clever short-video app. But what if Facebook had a broader purpose in mind—habituating its users to seeing videos? It’s An Ad, Ad, Ad World Marketers are [...]
Around the world, the health care system is rife with inefficiencies, and General Electric thinks it can help solve the problem using data. Only it’s not talking about bureaucrats looking at reports: GE has built an artificial intelligence system called Corvix that uses historical data to predict the future, including everything from how diseases will [...]
Real-time social networks like Twitter and Facebook are connecting people around the globe in a myriad of different ways, millions of times every minute, but we hardly ever get to see those connections represented visually. That’s why research projects like a recent study from a team of scientists at the University of Illinois are so valuable — [...]
Guest author Jesus Rodriguez is the CEO and co-founder of KidoZen. It has taken more than five years, but the first phase of integrating mobile into enterprises is almost over. Enterprise mobility is evolving. The first generation of enterprise mobile solutions focused on the management of mobile devices (MDM), enabling traditional email applications and the occasional [...]
For all the attention we’ve given in the past year to wearable devices like Google Glass, Nike FuelBand and Jawbone UP, the focus on hardware and form factormisses the far more thrilling – and perhaps frightening – topic of how wearable devices are going to change who we are as people. Wearables promise to let technology impact [...]
The most ephermeral social platform of all, Twitter is designed for real-time conversation – and if you miss the joke, the moment or the meme, well, you miss the boat. That’s where Vizify has been helping out. Today the company, in partnership with Twitter, introduced a fun little tool for making a “greatest hits” reel from [...]