Five years ago, the industry had no way to measure the impact of people talking about a brand or creative work, said Amy Avery, senior vice president and director of data and analytics at BBDO Atlanta
Take a class first, says BBDO.
How ubiquitous are those AT&T commercials with the inquisitive guy talking earnestly with the cute, lippy children?
The big idea is obvious, and irresistibly compelling. The humour underscoring the idea makes sure of that.
AT&T's “It’s Not Complicated” TV ads have been some of the most talked-about commercials of the past year. Featuring spunky, endearing kids, they’re cute, largely unscripted and a little irreverent. CMO David Christopher came in recently to talk about the ads, from BBDO Atlanta, the wireless provider’s current moves, and next steps for the business.
The popular campaign for AT&T featuring commercials with interviews of cute schoolchildren in the style of “Kids Say the Darnedest Things” is being expanded to help children, of whatever age, celebrate Mother’s Day on Sunday.
You know you have strong product benefits when they can be boiled down to simple value propositions even kids can appreciate. Children, and simplicity, are at the core of BBDO's classic-in-the-making "It's not complicated" campaign for AT&T—touting the size and speed of the carrier's network and other benefits. Prompted, and in many ways wrangled, by actor and comedian Beck Bennett, children answer the simplest of (unbranded) questions in a dozen ads and counting.
To take advantage of its sponsorship of the 2013 National Collegiate Athletic Association men’s basketball tournament, AT&T and its advertising agency, BBDO Atlanta, are creating commercials with basketball themes that are inspired by the series of well-received commercials for AT&T, also by BBDO Atlanta, that carry the theme “It’s not complicated.”
No company got in the game like AT&T, which, as part of a much larger sponsorship deal with the NCAA and Turner Broadcasting, continuously bought ads for tweets going out from @MarchMadness, NCAA's handle for the tourney.
We've answered the question about whether the zany kids from BBDO Atlanta's AT&T's "It's Not Complicated" campaign were the real thing. For the most part, they were, but achieving the humor wasn't simply about fertilizing and capturing the craziness. The magic continued in the editing room, where Lost Planet editors Charlie Johnston and Paul Snyder worked to find the moments that preserved the magic on set. Creativity talked to them about the distinct challenges of cutting the highly-improvisational campaign, as well as the insight they gleaned about how the campaign has evolved over the course of multiple rounds of spots.
In today’s Google+ Hangout, I’ve invited two experts on the topic — Pam Dixon of the World Privacy Forum and Laura Davis-Taylor of the advertising firm BBDO — to talk about how stores are using these technologies to improve store operations and, at the same time, how consumers can protect their privacy from prying eyes.
BBDO Atlanta has been selected by Carter’s, Inc. to be their new creative agency partner. Carter’s is the leading provider of apparel and related products for babies and young children.
On May 18, BBDO co-hosted another successful Executive Marketing Pow-Wow – an annual networking event put on each year by Omnicom agencies in the Atlanta area. This year, we welcomed a new sponsor to the event, the Robinson College of Business at Georgia State University, expanding the network of relationships among marketers, agencies, and educators.
In the business world of digital, it’s been quite a crazy week. Facebook buys Instagram for 1 Billion & Google even announced a stock split for June. This week’s Top Stories in Digital takes a look at all of latest tech acquisitions, partnerships & stock splits & what that means for us.
Technology and smarter devices play an increasingly important role in prompting people to create & consume visual content. In this week’s Top Stories in Digital, let’s take a deeper look at how mobile & visual platforms enable our inner artist.
This week’s Top Stories in Digital covers what we think you should know about this year’s SXSW conference in Austin, cool things brands are doing around March Madness, and a summary of what you may have missed with Apple’s latest announcement.
bbdoatl: Second straight year that @bbdoatl and the Georgia Lottery have won the prestigious EMMY Award! http://t.co/Axebq83eYl
BBDOWorldwide: RT @Ad_Recruiter Vote to see this LIONS LIVE telecast BBDO: Hemingway, Dickens and Michelangelo: The Best Agency Ever?@Cannes_Lions vote now
BBDOWorldwide: RT @Campaignmag Look for story on implications for advertising RT @AMV_BBDO Cilla Snowball's recommendations on women http://t.co/LdPhAdltLa
BBDOWorldwide: RT @AMV_BBDO Women’s Business Council including our own Cilla Snowball makes recommendations on women in work http://t.co/LdPhAdltLa
BBDOWorldwide: Just released: report from UK Women’s Business Council re boosting women’s role in economic growth; #WBClaunch; http://t.co/PV4SAD2AQK
BBDOWorldwide: Now available AAF Digital Resource Guide: http://t.co/4tCE7Po0yZ; w/ commentary from @bbdony @himmelsblog "The rise of the connected screen"
BBDOWorldwide: RT @LBBOnline @AMV_BBDO launches @AvivaUK Drive Mobile App with spot directed by @HSIProd’s Declan Lowney. http://t.co/58uSras4kY
BBDOWorldwide: Which #CannesLions seminars would you like streamed live this year? http://t.co/LCHPa6qMoR (BBDO is Monday; Proximity is Tuesday) Vote!
BBDOWorldwide: RT @troyruhanen Average length of the ten most viral ads for 2013 equals one minute fifty two seconds. we all love a good story
BBDOWorldwide: RT @campaignbrief @ClemengerBBDO scoops prized global Tourism Australia account - http://t.co/dI7Z8aW6rD
BBDOWorldwide: RT @MarketingWeek MW Engage Awards agency of the year is AMV BBDO
CASE STUDY: “MOVETE COMO LORDE” BY BBDO ARGENTINAHow well can you Move Like Lorde?In their first work for Universal Music, BBDO Argentina used kinect technology to create a campaign that encouraged consumers to “Move Like Lorde.” In an effort to boost sales of the album “Pure Heroin,” consumers were offered a discount based on how well they could match the singer’s unique dance style.Using kinetic technology to track movement, the campaign used software to track how closely a dancer replicated Lorde’s vigorous movements. The better their imitation, the higher their discount on the new album. If a dancer scored a match of 50%, they would receive 50% off of the album. In addition to this discount, the highest scoring person would win a trip to Los Angeles for an exclusive meet-and-greet with Lorde.Eduardo Lizaso, the Marketing Manager at Universal Music Group, gave us some insight into the inspiration behind the campaign: “At Universal Music we took on this campaign with two clear objectives: to boost sales (both physically and digitally) and to implement a new way to bring music closer to consumers. Considering the actual market scenario and the way people consume music today, we know that innovation is vital. We need strong creative ideas but more than anything, we need a sales oriented strategy. This campaign in particular addresses both needs. Finally, this action became a fundamental part in an integrated campaign, which is the consumer living an experience together with their favorite artists”.BBDO Argentina placed special booths across 12 record stores, bars, and local music festivals for people to create a submission. People were also able to upload their own video to campaign website. Soledad Calvano, Director at production company LindaTV, emphasized how she wanted to give consumers a new and exciting experience. “The project was a big challenge in terms of production,” claim Calvano. “We liked it from the get go because it was something new to say and do. We loved the idea proposed by BBDO! Our company is focused on the development of these kind of innovative projects in which technology development and integral production combine to offer a new experience not only for the people but also for us.”The campaign proved to be extremely successful, generating more than 52,000 entries from the booths alone. Check out the various entries at http://www.movetecomolorde.com.ar.
A recap of this week’s digital trends, brought to you by BBDO’s Engagement Planning team. This...